‘GINA Couture’ provides an exclusive consultation service for unique GINA commissions.

How it works

You will need to select a style from a comprehensive library of GINA designs. We then ask you to choose the materials and colours from a wonderful array of luxurious leathers, exotic skins, fine silk satins and an eye watering selection of Swarovski diamante.

Our fully trained and helpful sales consultants are available either in store or online to help you every step of the way. Colour swatches are available for viewing in store or if a store visit is not convenient, you can send us a swatch of the colour that you would like to match. Within a few days you will receive a selection of swatches for your approval. It may be possible to make a ‘GINA Couture’ using your own fabric however initially we would need to test suitability of the material. We would like to ensure that you are entirely happy with your choice of design, material and colour.

For ‘GINA Couture’ shoes, you need to confirm your GINA size for the selected GINA design, and for a ‘Couture Handbag’ we require the GINA handbag design.

How it happens

Your ‘GINA Couture’ order is now ready to be made. The order is placed with the GINA London workshop where your specific instructions will be given to our team of skilled artisans who will hand make your couture order with the utmost care and attention.

How much time does it take

A minimum of three weeks is required for the ‘GINA Couture’ service, although this may vary depending on the time of the season, availability of material, diamante etc. The charge for this service is £155 plus carriage, in addition to the retail price of the style chosen.

If time is of the essence we can offer ‘The GINA Couture express service’. This service ensures your couture will be prioritised and completed, ready for collection or delivered by courier within 10 working days. Again this is dependent on availability of materials, diamante etc. The cost of this service is £205 plus carriage, in addition to the retail price of the design chosen.


‘GINA Couture’ is a premium service for discerning clients who wish to create their own ultimate GINA shoe or handbag. It is a wonderful way to get exactly what you want for the season, for your latest oufit(s), that special occasion or that red carpet moment.

Please note: Full payment is required with a Couture order and once confirmed and paid for, it is not possible to offer an exchange, refund or credit, as the couture is made to your specific requirement. It is also essential that your GINA shoe size is confirmed, as we cannot change the size of a shoe once produced.

For more details please contact

Customer Services